Every card is free to start, and collecting messages costs nothing, with no cap on how many people sign. Until a card is unlocked, the names of the people who signed are visible but the words and videos are held back, and the card cannot be sealed or delivered. Each signer can see the notes they wrote on their own device.
Unlocking a card costs 2.99 once, in the currency shown at checkout (the same number in $, £ or €, based on where you are or the currency you pick). It opens up every message and switches on sealing with the envelope reveal. One payment covers that one card for good. There is no subscription, nothing renews, and we will never quietly charge you again.
Video messages are included with every card at no extra cost. Anyone signing can add up to 30 seconds, and videos are revealed with everything else when the card is unlocked. If a card is never unlocked, the videos stay stored but unseen.
Sales tax is added at checkout where it applies. Anyone with the signing link can pay to unlock a card, not just the organizer.